Spain launches #tasterueda for UK retailers

Spain’s best-selling white wine – Verdejo from Rueda – has launched a new sales promotion for independent retailers in the UK called #tasterueda.

Starting this autumn, the campaign by the DO Rueda has been created to promote the region’s flagship grape, Verdejo, in the specialist retail sector across the UK.

Designed to help these businesses increase sales of whites from Rueda, the initiative will see each participating store receive an exclusive promotional point-of-sale pack including: a branded apron, corkscrews, an ice bucket, neck tags, maps, posters and an information guide.

To encourage independent wine specialists to take up the promotion, the store that puts on the best show will be taken to Rueda to learn more about the region. 

Commenting on the promotion, Mario Muñoz, head of export, promotion and marketing at the DO Rueda, said, “We believe that by helping retailers to educate about Rueda and encourage customers to try the wines in store we can help to sustain growth and build a viable position for Rueda wines on UK shelves.”

Please click here to find out more about the promotion

Read more


Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Senior Sales Executive

Hush Heath Estate
London/ Kent

Staff Writer

The Drinks Business
London, UK

On-Trade Wine Sales Manager

Madeera Wines Ltd.
London, UK

Head of Sales & Marketing

IWSC & Club Oenologique

Buyer - Investment Grade Whisky

Dalkeith Brokerage
London, UK

Commercial Analyst

Australian Vintage
Croydon, UK

Supply Chain Assistant (Maternity Cover)

Speciality Drinks
Elixir House, Whitby Avenue, Park Royal, NW10 7SF

National Account Manager : Multiple On Trade Accounts

Speciality Brands
Whitby Avenue, London NW10 7SF, UK

Sales Director – Europe

Jackson Family Wines
Europe (UK, Netherlands, Belgium, Germany, Switzerland)

The Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019

WSTA Brexit Preparedness Seminar

London,United Kingdom
18th Oct 2019

Wines of Argentina - London

London,United Kingdom
22nd Oct 2019
Click to view more

The Global Malbec Masters 2019

Deadline : 25th October 2019

The Global Sauvignon Blanc Masters 2019

Deadline : 25th October 2019

Click to view more

The Global Cider Masters 2019

View Results

The Prosecco Masters 2019

View Results

Click to view more