AB InBev-owned Camden Town Brewery lands beer deal with Arsenal F.C.
London’s Camden Town Brewery has become the official beer partner of Arsenal Football Club.
Camden Town, which was snapped up by AB InBev at the end of 2015, announced a new, lucrative partnership with the premier league football club on Monday. Fans will have access to three new dedicated Camden Town Brewery bars at the stadium, with “lots more to come throughout the year,” according to an emailed statement.
Founded by Jasper Cuppaidge, the owner of The Horseshoe pub in Hampstead, Camden Town Brewery started production in 2010 and has since grown from just three staff to a team of 95. Its beers are available in over 1,000 pubs, bars, restaurants and retailers around the UK, as well as further afield in Sweden, Australia and Japan. Cuppaidge sold the business to AB InBev in December 2015 to expand its production and reach in the UK.
North London brewer Beavertown announced that it would install a microbrewery and taproom at Tottenham Hotspur’s new stadium in May last year, weeks before revealing the business was being sold to Heineken, the club’s beer sponsor.
Cuppaidge said: “The partnership with Arsenal marks a huge moment both for me and for the entire team at Camden Town Brewery and we can’t wait to share our great beers and a better beer experience with all of the supporters like myself.”
Arsenal’s commercial director Peter Silverstone said: “We are always working to improve the matchday experience at Emirates Stadium, so to partner with the local and hugely renowned Camden Town Brewery is very exciting.
“Camden’s enthusiasm is infectious and their desire to support our fans is clear to see through their incredible competition offer to kick-start our partnership.
“We look forward to working with them on more exciting initiatives to capture the hearts and taste buds of Arsenal fans.”