William Grant & Sons launches first ultra-low ABV spirit: Atopia

Spirits giant William Grant & Sons has launched its first ultra-low alcohol spirit, bottled at 0.5% ABV.

(Photo: Atopia/Youtube)

The spirit, which has a recommended retail price of £25 per bottle, was created by WG&S’ master distiller Lesley Gracie.

So far there are two products in the Atopia range: Spiced Citrus, and Wild Blossom. The spirits company has uploaded two tutorials to Youtube demonstrating how to use its new products.

Gracie said the distillates were “selected and combined with care and precision, meaning you can pick out each flavour separately whilst no one flavour dominates over the other.”

A number of large-scale drinks firms are beginning to enter the no-alcohol spirits category, which has grown rapidly since the launch of Seedlip in 2015.

No less than 10 separate non-alcoholic “spirits” were showcased at London’s Mindful Drinking Festival last year, while Alex Carlton, the founder of cocktail mixer company Funkin, entered the low-and-no category with two of zero-proof spirits of his own last year.

Tom Stannard, the firm’s global marketing manager, said: “We’re extremely excited to be launching our first ultra-low alcohol spirit.”

“Moderation shouldn’t feel like compromise. It should enable you to do more and with Atopia, people can now fully embrace mindful consumption.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Events Executive

67 Pall Mall
Pall Mall, London SW1Y 5ES, UK

Fine Wine Sales Executive

Roberson Wine
London, UK

Account Manager - London Trade Sales

Bancroft Wines Ltd
London, UK

Brand Manager

Elixir Distillers
Park Royal, London UK

Marketing Assistant

Speciality Brands
Park Royal, London, UK

Key Account Manager

MMI Maldives
Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

Millésime Bio 2020

Montpellier,France
27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more