The week in pictures

Amy Powell of Promo Veritas (Photo: Promo Veritas/Portman)

The following morning, ad compliance consultancy PromoVeritas and the Portman Group held a breakfast briefing on the dangers of mixing influencers with alcohol and the rules of drinks marketing.

Amy Powell, PromoVeritas’ compliance manager, said there are more “complaints about alcohol ads than ever before.”

“If alcohol brands aren’t careful things will go the same way as the cigarette industry with strict government regulation and a complete ban on advertising.”

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