What you need to know about the drinks industry charity’s #benevolentcolours campaign

Drinks industry staffers are wearing red, white and rosé-coloured clothes today to raise money and awareness for drinks trade charity The Benevolent.

It’s part of a project to raise awareness of the ‘It could be me’ campaign aimed at getting as many members of the drinks industry to sign up to donate £5 a month.

The campaign is being brought to life through a PR collaboration with agencies Dillon Morrall, Emma Wellings, Limm Communications, Phipps, and R&R Teamwork, who will all champion the campaign at the London Wine Fair.

Michael Saunders, chairman of The Benevolent, and Chris Porter, outgoing CEO, said, “We wanted to get the best creative minds round the table to help to raise awareness of all the great work that the Charity is involved with.

“Top of the agenda was creating awareness of the ‘It could be me’ campaign and encouraging individuals to sign up to donate a small amount every month.

“The Charity is under constant pressure as it delivers financial support to those in need and regular donations are vital to the success of our work.”

Employers are being encouraged to get staff involved in dressing up and signing up to the campaign.

For every picture posted on Instagram, Twitter of Facebook #benevolentcolours @drinkscharityuk, the PR collaboration will donate £1 to The Benevolent.

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