Nyetimber to relaunch demi-sec

English wine producer Nyetimber has announced the re-launch of its demi-sec cuvée with a “new name and new positioning”.

Named ‘Cuvee Chérie’, the new cuvée is a follow up to the original demi-sec wine that the estate first released in 2012 but with a new name and packaging.

The name itself is in part a reference to head winemaker, Cherie Spriggs while the wine is made from Chardonnay in Nyetimber’s West Sussex and Hampshire vineyards.

The company said in a statement: “In repositioning this wine, the aim is to connect with consumers who appreciate fine food and wine about the wide range of gastronomic choices that it can pair with.

“The packaging for Cuvee Chérie has been updated to reflect the shield label design introduced to the Nyetimber range in 2018 to commemorate the brand’s 30th anniversary.”

Cuvée Cherie will be available from select retailers and on-trade accounts with an RRP of £37.99.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Champagne Masters 2019

Deadline : 27th September 2019

The Global Grenache Masters 2019

Deadline : 30th September 2019

Click to view more

The Prosecco Masters 2019

View Results

The Global Rosé Masters 2019

View Results

Click to view more