Acker Merrall announces rebrand

US wine auctioneer Acker Merrall & Condit has announced it intends to rebrand simply as ‘Acker’, ahead of the company’s 200th anniversary next year.

The rebrand is part of a “year of dynamic change” the auction house announced in a statement this week, including its first spirits only auction next month.

Last year the auctioneer realised US$125 million in sales, taking total sales since its auction arm began to over US$1bn the company said.

Founded in 1820 in New York, Acker is the oldest wine shop in the US and one of the world’s largest wine auctioneers.

The house will hold its first dedicated spirits sale in Hong Kong on 11 May as well as auctions in New York on 6 April, 15 May and 19 June.

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