Top 10 most influential women in China’s wine trade

Lady Penguin

Wang Shenghan, a Brown University graduate, better known as Lady Penguin, took the wine community by storm when she started posting wine reviews and videos on Sina Weibo, China’s equivalent of Facebook, that quickly attracted over millions of followers.

Today, Wang has turned her brand into a leading online wine retailer and social media platform of 1.5 million fans and produces a popular wine show with over 200 million views, according to her website. In 2016, her company reportedly had RMB 25 million (US$3.7 million) worth of turnover, and her brand attracted RMB 15 million (US$2.2 million) investment.

Her videos in particular have attracted more attention, and content ranges from how to use wine glass, comparing wine colour with lipstick shades or even drinking bubbles wines in bubble baths are among top clicks. Her sensational investigation that alleges that at least 80% of Penfolds, one of the most popular imported wine brands in China, sold online is fake pushed her to the centre of attention when Penfolds fiercely refuted the story.

The online influencer’s presence is felt on Wechat, Sina Weibo as well as DouYin, a snap-chat like video sharing app.

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