Champagne bottle that changes colour when chilled launches

Champagne brand Infinite Eight has launched a vintage Champagne housed in a white bottle that becomes covered in a pink pattern when chilled to the correct service temperature.

Made in Ville-Dommange, near Reims, the Champagne, called Cuvée Butterfly Lovers, is made from the 2008 vintage and will be launched in Japan this month and France in April

In order to achieve the visual effects, the Champagne brand has worked with French food packaging firm Distripac. The bottles are covered with a plastic film which is coated with a thermo-reactive varnish which responds to cold temperatures. Once the bottle reaches around 8 to 10 degrees celsius, the pink music note and butterfly pattern is revealed.

To celebrate the launch, the brand has teamed up with Chinese Canadian violinist Yi-Jia Susanne Hou, who has released some music to accompany the release. Hou, a fan of wine and gastronomy, has collaborated with a number of restaurants and wineries in an effort to further understand how taste and sensory experiences are enhanced by sound and music. She has worked with Relais Chateau grand chef Jonathan Gushue of Langdon Hall in Cambridge, executive chef Tyler Shedden of Café Boulud in Four Seasons Toronto, and winemaker Kathy Malone of Hillside Winery in the Okanagan Valley.

This is not the first time that the brand has used this technology. The infinity symbol on its labels changes from grey to red when bottles of its Champagne reach the correct service temperature. Cuvée Butterfly Lovers is the first time that they’ve used the technology across the entire bottle.

Champagne Infinite Eight is run by winemaker Nicolas Le Tixerant and designer Frank Leroux. Le Tixerant’s grandfather was the co-owner of Champagne Edmond Roussin, while his father Philippe was the director of communications for the CIVC (Comité Interprofessionnel du vin de Champagne). According to the company website, Nicolas Le Tixerant planted his first vines 20 years ago.

Speaking to The Local, Le Tixerant said: “It’s a first. We are the only ones to do it in the Champagne region.

“It’s a marketing device. It’s also a fun way of learning when a bottle of champagne is ready to be drunk,” he added.

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