Top drinks marketing campaigns and news: January

Robinsons

Stockport-based brewer Robinsons has announced that a fundraising campaign it began back in July 2016 and continued has raised a total of £18,000 for charity.

Called Dizzy Donates, the scheme initially saw the brewer pledge 5p from every pint of its flagship Dizzy Blonde ale sold during July and August 2016. It subsequently continued the scheme in 2017 and 2018.

Robinsons have donated the money to Help the Heroes, a British charity that supports the recovery of those in the Armed Forces whose lives have been affected by their service.

Gill Yates, brand manager for Robinsons Brewery, commented: “We are pleased that the campaign has continued to be a success over the years. 5p might not seem like much but all the pints add up and help to make a real difference – 118,000 pints of Dizzy were sold in 2018’s campaign.

“100% of the funds raised have been donated from the participating pubs to the numerous charities involved; all of whose work is truly exceptional in serving specific needs and truly making a difference. This campaign has given new meaning to ‘responsible drinking’ and we are honoured to raise a pint in celebration of everyone’s generous support.”

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