Nyetimber unveils Valentine’s Day campaign

English winery Nyetimber has released a Valentine’s Day campaign entitled ‘A Love Shared’ inspired by its husband and wife winemaking team Cherie Spriggs and Brad Greatrix.

Spriggs and Greatrix have worked together at the winery since 2007, having first met during their undergraduate Biochemistry degrees.

The campaign celebrates the “shared passions that unite us as couples and as friends this Valentine’s Day.”

In a video launched alongside the campaign, Spriggs says: “The most difficult thing about wine is putting words to it. Having been together for almost 20 years we kind of know each other’s language.

“With something as subjective as wine you know it’s a sensory experience we go through that we process together.

“We’re working in an industry that ultimately the goal is about making something for joy, for pleasure, for celebration. That’s why we do what we do.”

The English wine producer has also teamed equestrian duo William and Alice Fox-Pitt, who both share a passion for horses. William spent 35 years competing in eventing, winning three Olympic medals and six World Championship medals.

Alice is a former eventer and National Hunt jockey who now works and presents for ITV Racing.

Both firm fans of Nyetimber, the couple said in the video.

“If you look at the people who have tried to work together it’s a very challenging thing to do, so I think it’s very important to keep something for yourself. The best sporting we’ve enjoyed together was when we had this amazing opportunity, we were invited to go racing with Her Majesty the Queen. It was an amazing day, we’ll never forget that for sure.

“There isn’t ever a bad time to have a bottle of Nyetimber… You have to enjoy the moment and never wait to celebrate.”

Nyetimber will be publishing a video to complete the trio today.