8 of the best wine subscription services in the UK

Virgin Wines

Based in Norwich, Virgin Wines was founded in 2000 by Richard Branson’s Virgin Group, and in 2005 was bought by Direct Wines, and is today overseen by CEO jay Wright. Virgin reported its best Christmas trading season in 2018,  thanks in-part to a new-look website and increasing sales of Eastern European varieties. In the four weeks ending 22 December Virgin Wines saw their sales grow 15% year-on-year, turning an overall profit of more than £828,000. Wines sourced from Hungary, Bulgaria and Romania contributed to a 200% increase in revenue, according to Virgin Wines.

In a nutshell: Virgin Wines offers several membership plans, including their Wine Bank membership. For every £5 you put in your account, Virgin will add another £1, while also offering you exclusive access to certain wines.

Financial commitment: Whatever you choose to invest.

Delivery charge: Free for Wine Bank members

Starting price for a mixed case of 12: £95.88 – you can apply your credit to any wines on the website.

Overall yearly cost: £383.52 for 48 bottles (four cases of 12 over the course of a year, with £76 gained back from Virgin, making actual layout £307.52) = £6.40 a bottle average (Note: First introductory case is £59.88, saving another £36 in the first year).

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