Top drinks marketing campaigns and news: December

Ryan Reynolds x Aviation Gin

Actor and owner of Aviation Gin, Ryan Reynolds, tried his hand at a marketing video last month, talking viewers through the gin’s production process, which includes four hours of silent mediation, an ordination by the Unitarian Church and citrus fruits misted with his tears.

In the video, the Canadian-born actor stated: “I take my responsibilities as owner of Aviation Gin seriously. This does not extend to our marketing, however, which I take as un-seriously as humanly possible”.

He then went on to explain the “production process” which he said begins each morning at 4am with the distilling team engaging in four hours of silent meditation…

Click here to watch the video.

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