Pub sells two vegan cauliflower steaks for £28
The cauliflower slices cost the same as two Aberdeen Angus steaks.
The Young’s pub chain was found to be cashing in on Veganuary, selling two cauliflower steaks for £28 as part of a special deal, according to the Telegraph.
The chain is offering customers a January deal of two 6oz Angus Aberdeen steaks with triple cooked chips and watercress for just £28. However, the chain also offered vegans a plant-based ‘equivalent’ of two cauliflower steaks for the same price – a staggering £28 for two slices of cauliflower, tomatoes, mushrooms, and olive oil mashed potato.
The pub chain defended its price on Twitter by describing the vegan option as “premium quality,” but this has not been enough to placate non-meat eaters who have pointed out that cauliflower can be bought for as little as 60p at a supermarket.
The pub was also offering two glasses of (vegan) Porteño Malbec from Bodega Norton to drink with your steak, though it is unclear how many vegans would be willing to pay £28 for the cauliflower, let alone any more on wine.
In a statement, the pub chain announced that it had since removed the cauliflower steak dish from the menu.
A spokesperson said: “We have a great value steak promotion running through January offering customers two 6oz sirloin steaks for £28. We always seek to offer our customers a range of vegetarian and vegan dishes and wanted to ensure that choice extended to this offer.
“Having listened to the feedback, we have removed the cauliflower dish and will remain committed to offering value and choice across our menu for all our customers.”
This is cauliflower steak’s latest scandal, coming just a year after M&S was forced to scrap its version, which was simply cauliflower slices wrapped in excess packaging being sold for more than twice the price of a whole cauliflower.