Top wine and spirit trade fairs of 2019

Vinexpo Shanghai, China

Panoramic skyline of Shanghai,China,Sunrise,Lu Jia Zui,Shanghai

23-25 October

Vinexpo will host its first exhibition in Shanghai this year, with the aim of boosting opportunities for wine and spirits producers and buyers in China.

This new biennial Vinexpo exhibition reflects the group’s strategy for global expansion, particularly in China, where it has the ambition to be present every year. Vinexpo Hong Kong already takes place every two years. Vinexpo Shanghai will be dedicated to local Chinese buyers who will find opportunities to expand their portfolios through a programme of business meetings, tastings and masterclasses at the event.

A new Vinexpo event in China also reflects the growth of wine consumption in the country, which is set to increase by more than a third to nearly US$23 billion (£18bn) from 2016 to 2021, according to the latest Vinexpo/IWSR Report, released last year. This will propel China to becoming the second most valuable market by 2021, behind the US. “For 37 years, the Vinexpo brand has raised the profile of the wine and spirits sector around the world, becoming the sector’s international partner,”said Christophe Navarre, president of the Vinexpo supervisory board. “Vinexpo Shanghai will complement our successful Hong Kong exhibition and take us a step further in penetrating deeper into the Chinese market.” Vinexpo hopes the exhibition will provide new development solutions for the drinks trade, drawing on its 20-year experience in Asia-Pacific, and its partnership with e-retailer, Alibaba.

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