Top wine and spirit trade fairs of 2019

Pink Rosé Festival, Cannes, France

7-8 February

The Pink Rosé Festival is the only trade show dedicated entirely to rosé wines. Founded in 2017, this year will mark its third edition. Business is at the heart of its proposition, but fun isn’t far behind, with the event hosted in glamorous Cannes, in the south of France.

Uniquely, this show doesn’t depend on producers taking a stand, but prides itself on facilitating meaningful connections between producers and buyers by setting up one-to-one meetings throughout the event. On registration, each producer is given a minimum of 16 bespoke appointments with prospective buyers or producers, which are organised by the festival’s team. Each meeting is guaranteed and lasts for 30 minutes. The approach is a means of revamping the traditional trade show model, reshifting the emphasis from static exhibition stands and connecting producers and buyers in the international rosé market. Producers will also be able to showcase wines from a dedicated stand at the Palais des Festivals – moments from the beach.

The show itself is based around three main events: The Tasting Zone; The Masterclass Theatre; and The Pink Rosé Festival Awards 2018 – a ceremony that honours the stars of the rosé wine industry. On its relevance to the wine and spirits trade show calendar, organisers said: “The Pink Rosé Festival is the only event that has been missing in the calendar, and will welcome any key buyers in the international rosé market. By bringing together the leaders of the sector, the festival wants to highlight the potential and facilitate opportunities.”

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