1st November, 2018
by
Lucy Shaw
A Texas-based tech firm has launched a resealable drinks can called SipNShut in response to consumer demand, which it hopes will disrupt the canned drinks market.
Designed by Bill Brandell of Austin-based SNSTech, SipNShut is made from 100% aluminum and contains no plastic, making it fully recyclable.
The can is designed to run on existing canning lines at high speed and has been created with consumers in mind, with an easy sliding function to open and close the can and a “smooth pour”, according to Brandell.
“We did our homework and without a doubt consumers want reclosable cans but the options on the market today are not attractive,” Brandell said.
“They mix plastic and metal, don’t work well on canning lines and are awkward for consumers to open. We focused on fixing all of those issues,” he added.
According to recent research in the US, 60% of American adults want resealable cans, with 70% those aged 18-29 indicating a preference for a reclosable option.
“Consumers like aluminum cans but they’re easily spilled once opened. SipNShut lets people take previously opened drinks cans with them on the go the same way they would a plastic bottle,” Chris Schorre, CMO of SipNShut said.
“Given the growing consumer pushback against plastic, SipNShut also offers drinks brands a more sustainable packaging alternative to plastic bottles,” he added.
Brandell is hoping the patented technology will appeal to consumers looking to keep sand or bees out of their cans at the beach or in the park.
The design will be unveiled at the BevNet Winter show in Santa Monica on 3 December, and is expected to hit shelves in the US next autumn.
