AB InBev and Keurig launch home cocktail machine

AB InBev and coffee maker Keurig has launched a new pod-based home cocktail machine in the US, allowing users to mix cocktails at the touch of a button.

The Drinkworks Home Bar by Keurig, developed by Keurig Dr Pepper and AB InBev is capable of preparing cocktails, beers and ciders through 24 different ‘pods’ that contain signature blends of spirits and natural flavours, created by in-house mixologists.

The machine then calculates the precise amount of water and carbonation needed for each Drinkworks Pod, dispensing the spirits, water, carbonation and other ingredients simultaneously into a glass to produce a beverage.

“This joint venture was created with the mission of making the entire drinking experience – from purchase, to creation, to enjoyment – more remarkable through innovation,” said Drinkworks CEO Nathaniel Davis.

“We started with a clear opportunity: consumers want to serve and enjoy complex cocktails at home, but it’s time-consuming, expensive and messy. We iterated with users throughout the development process, and we’re confident that the appliance we designed with them solves this perfectly.

A Cosmopolitan cocktail pod

“Our next step is to launch this unprecedented technology in a limited way. We’re excited to gather real-world feedback from passionate early adopters to shape the future iterations of our drink maker, drinks and expansion plans.”

A total of 15 cocktails are available, including mojito, classic margarita, gin and tonic, Moscow mule and white wine peach sangria. Two ‘flights’ of beer brand pods are also available: an English collection, featuring brews from Bass, and German beer styles from Becks.

It follows Pernod Richard’s OPN at-home cocktail dispenser, which mixes cocktails and is controlled through an app. In contrast, OPN uses 75cl cartridges filled with varying spirits that are connected intelligently to track levels, measure and mix drinks via an app, and was expected to be rolled out commercially this year.

The machine is currently only available through an early access pilot programme in Missouri, but will launch online later this year at a price of US$299.

One Response to “AB InBev and Keurig launch home cocktail machine”

  1. rogelio lara says:

    where do i buy it

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Key Account Manager

MMI Maldives
Maldives

Financial Controller

London City Bond
Barking, UK

Duty Manager

The Whisky Exchange
Great Portland Street, London

Spirits Advisor

The Whisky Exchange
London, UK

International Sales Manager

Elixir Distillers
Park Royal, London, UK

Brand Marketing Executive

Elixir Distillers
Park Royal, London, UK

Cellar Door Manager

House of Townend
Melton, North Ferriby, UK

Marketing Manager

The Whisky Exchange
Whitby Avenue, Park Royal, London NW10 7SF

Millésime Bio 2020

Montpellier,France
27th Jan 2020

Maisons Marques et Domaines Annual Tasting

London,United Kingdom
29th Jan 2020

Austrian Wine Tasting

London,United Kingdom
3rd Feb 2020
Click to view more