Next Label 5 whisky artwork to be chosen by fans

Blended Scotch whisky brand Label 5 is asking its social media followers to pick next year’s limited edition label, based on artworks created by five street artists.

Earlier this year, the La Martiniquaise-owned brand recruited five street artists to create a series of graffiti artworks for its Power of 5 campaign, in key cities around the world – London, Beirut, Brussels, Hong Kong and Mexico.

For example, the brand partnered with UK artist David Shillinglaw, who designed a colourful mural in London’s Brick Lane that features floating hieroglyphics inspired by the number five.

Rami Mouallem took inspiration from the busy nightlife of Lebanese capital Beirut for his piece, while in Mexico City, N30, Mocre and Mil Amores produced an installation depicting the solidarity that followed an earthquake that rocked central Mexico in 2017.

The five graffiti artworks created for the street art activation will compete during a digital contest starting on the 18th October across social media, with followers invited to “like” their favourite design.

The most popular will become the label for next year’s street art limited edition release.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Advisor

The Whisky Exchange
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Trading Administrative Assistant

Vin-Exchange Ltd
London, UK

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands, UK

Sales Executive

Wine Source
London, UK

Sales – North East England

Liberty Wines
London, UK

Account Manager

Grape Passions Ltd
Hertfordshire, UK

Account Manager Business Development

Gourvid Limited
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more