India’s second biggest winery secures US$8m funding

India’s second biggest winery, Grover Zampa, has raised more than US$8 million funding from a Singapore-based investor.

Grover Zampa’s vineyards

The funding will be invested into the production of new wines, and revamping its wine tourism facilities at its home base in India’s southern Bangalore and Nashik in the northwest region of Maharashtra.

The fund will also be used to partner with other wineries to strengthen its portfolio, according to local news report.

Founded in 1988, Grover Vineyards merged with Vallee de Vin in 2012 to form Grover Zampa. Its annual production is around 200,000 cases, behind the country’s biggest wine producer, Sula Vineyards, which produces one million cases.

The investment is reported to be part of a bigger fund of US$17.5 million from Viswanathan, Quintela, and the AVT Group. Vishwanathan and Anil Ambani‘s Reliance Capital also have about 30% share in Sula Vineyards.

Vivek Chandramohan, CEO of Grover Zampa, said: “We plan to reach half a million cases in the next five years by reinforcing experiential marketing, increasing exports, and ensuring deeper penetration in existing markets.

“The company will also become more marketing-driven instead of sales-driven to connect with existing consumers as well as target millennials.”

India imported roughly 475,000 cases of wine in the 12 months to March 2017, and the country has over 300 wine importers.

Despite having 485 million people of the legal drinking age of 25 years and above, the country’s wine consumption is small, lagging behind whisky and other spirits categories.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Manged On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Head of Sales

IWSC
London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

Enotria&Coe
London, UK

Events Sales Manager

Enotria&Coe
Field based - London or surrounding area

Sales Director Europe

Mirabeau Wine
Europe

Argentina Breaking New Ground Masterclass Series

Leeds,United Kingdom
17th Oct 2018

Argentina Breaking New Ground Masterclass Series

Edinburgh,United Kingdom
18th Oct 2018

IBWSS China

Shanghai,China
5th Nov 2018
Click to view more

Global Chardonnay Masters 2018

Deadline : 17th October 2018

Green Awards 2018

Deadline : 19th October 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more