India’s second biggest winery secures US$8m funding

India’s second biggest winery, Grover Zampa, has raised more than US$8 million funding from a Singapore-based investor.

Grover Zampa’s vineyards

The funding will be invested into the production of new wines, and revamping its wine tourism facilities at its home base in India’s southern Bangalore and Nashik in the northwest region of Maharashtra.

The fund will also be used to partner with other wineries to strengthen its portfolio, according to local news report.

Founded in 1988, Grover Vineyards merged with Vallee de Vin in 2012 to form Grover Zampa. Its annual production is around 200,000 cases, behind the country’s biggest wine producer, Sula Vineyards, which produces one million cases.

The investment is reported to be part of a bigger fund of US$17.5 million from Viswanathan, Quintela, and the AVT Group. Vishwanathan and Anil Ambani‘s Reliance Capital also have about 30% share in Sula Vineyards.

Vivek Chandramohan, CEO of Grover Zampa, said: “We plan to reach half a million cases in the next five years by reinforcing experiential marketing, increasing exports, and ensuring deeper penetration in existing markets.

“The company will also become more marketing-driven instead of sales-driven to connect with existing consumers as well as target millennials.”

India imported roughly 475,000 cases of wine in the 12 months to March 2017, and the country has over 300 wine importers.

Despite having 485 million people of the legal drinking age of 25 years and above, the country’s wine consumption is small, lagging behind whisky and other spirits categories.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Events & Admin Assistant

The Drinks Business
London SE1, UK

Brand Manager - Key Wine Partners

MMI Dubai
Dubai - United Arab Emirates

Business Development Manager

Bashall Spirits
Lancashire, UK

Territory Manager - London​

Cadrona Distillery
London, UK

Business Development Manager

Lucozade Ribena Suntory

Customer Marketing Manager

London NW1, UK

Export Assistant Co-ordinator - Maternity Cover

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Customer Services Administrator - On Trade

Speciality Drinks
Whitby Avenue, London NW10 7SF, UK

Fruit Focus 2019

East Malling,United Kingdom
17th Jul 2019

International Bulk Wine and Spirits Show

San Francisco,USA
23rd Jul 2019

The Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019
Click to view more

The Global Riesling Masters 2018

View Results

Global Chardonnay Masters 2018

View Results

Click to view more