In focus: Chile trends

17th October, 2018 by Lauren Eads

Classic mentality

Vina Ventisquero’s vineyards in Apalta

Putting the challenge into context, Rodrigo Soto, head winemaker at Veramonte, recalling a conversation with Barolo producer Elio Altare, told the drinks business: “Elio pointed out the hills that were part of the appellation and as far as you could go with plantings. I asked him, but what if you need more grapes? It’s a classic mentality for us; you have more demand, you need more grapes. He said you would need to buy the parcel next door, which probably isn’t for sale. I asked: ‘What do you do?’ He said: ‘I raise the price’. When you get an answer as simple and clear as that, I thought: ‘Wow, we are so far away from that.’”
This year Wines of Chile said it would no longer promote wines sold for less than US$60 FOB a case, seeking to drive up the visibility of its more premium wines. It means that at promotional and trade events worldwide, you will no longer see wines priced at less than the equivalent of £10 a bottle (or $15 in the US, and ¥150 in China). This, it believes,….

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