Emergency beer requested after US troops drink Iceland dry

A brewery in Iceland was forced to send out emergency supplies to bars in the country’s capital Reykjavík after 7,000 US NATO troops descended on the city and caused a severe beer shortage.

According to local media, the city’s bars appear to have been wholly unprepared for the arrival of the military, having not stocked up with beer to seem them through the Americans’ four-day stay.

Icelandic news site Vísir reported that the soldiers opted for local beers over those that had been imported and were “very willing to sample different microbrews as well as the more popular standard lagers”.

According to reports, it is estimated that between 6,000 and 7,000 American U.S. military personnel travelled to Reykjavík as part of Trident Juncture 18 – a NATO-led exercise.

Bars such as Sæta Svínið and The American Bar were overwhelmed by demand and had to request emergency supplies from Olgerdin’s Egill Skallagrímsson brewery, known for its Gull lager.

Blogger Eiríkur Jónsson wrote that the city’s bar owners “were fighting an overwhelming force”.

The American troops began arriving on Wednesday (24 October) evening and left on Sunday (28 October).

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Group Stock Analyst

Berkmann Wine Cellars
London, UK

Global Head of Trade Marketing

Atom Brands
Tonbridge, UK

Brand Manager - NPD & Go to Market

Maverick Drinks
London, UK

Sales Operations Executive

Enotria Winecellars Ltd
London, UK

Brand Manager Marketing Entry Level

Distell International Ltd
London or Glasgow

Brand Manager - Maternity Cover

Hatch Mansfield
Ascot, Berkshire

Finance Manager

The Benevolent, the Drinks Industry Charity
London

Customer Service Executive

Berkmann Wine Cellars
London, UK

Trade Marketing Manager

Berkmann Wine Cellars
London, UK

Pink Rosé Festival

Cannes,France
7th Feb 2019

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

Fortified Masters 2018

Deadline : 23rd November 2018

The Global Riesling Masters 2018

Deadline : 26th November 2018

Click to view more

The Global Syrah Masters 2018

the drinks business is proud to announce The Global Syrah Masters 2018.

The Global Malbec Masters 2018

the drinks business is proud to announce the inaugural Global Malbec Masters 2018.

Click to view more