Ruinart returns to art fair with ‘disappearing’ artist

Champagne Ruinart is to support for the Frieze Art Fair in London for the third consecutive year where it will also present a series of Champagne-themed works by the Chinese artist Liu Bolin.

Known as the ‘Invisible Man’, the Chinese artist is well known for blending seamlessly into real life settings in works that are considered a mixture of both still life and trompe l’oeil.

Frédéric Dufour, president of Ruinart, said: “I’ve been a long-time admirer of Liu Bolin and his work has constantly been in my orbit. I have spent many years in East Asia, and thought, who could be better than ‘The Invisible Man’?

“He was an obvious choice for us, because of his attention to human beings and to nature. He revealed all the savoir-faire and work of the men and women behind each bottle of Ruinart.

“Rare as it is for a Champagne house to reveal this know-how, I believe that this kind of artistic invitation maintains a fine connection that ensures our Maison never loses touch with the modern times.”

Bolin himself commented: “When I began my research into Ruinart, I learned about the unique know-how of the world’s oldest Champagne house and the exceptional beauty of the historic place.

“I was impressed by the team’s expertise and how the surrounding natural resources are put to use in the production of Champagne. From the vineyards to the chalk cellars, Ruinart winemakers draw the best from nature without causing harm. I wanted to use this series to showcase their work.”

In addition, Ruinart will be running the ‘Ruinart Art Bar’ at the show, serving its Blanc de Blancs and Rosé.

Frieze Art Fair will take place from 4-7 October at Regent’s Park.

One Response to “Ruinart returns to art fair with ‘disappearing’ artist”

  1. Charles Crawfurd says:

    I am unfamiliar with this artist but in style they remind me of the Muga pictures used by Moet some years back. More Belle Epoque or Art Nouveau than modern.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Manged On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

Head of Sales

IWSC
London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

Enotria&Coe
London, UK

Events Sales Manager

Enotria&Coe
Field based - London or surrounding area

Argentina Breaking New Ground Masterclass Series

Edinburgh,United Kingdom
18th Oct 2018

IBWSS China

Shanghai,China
5th Nov 2018

Exploring Beaujolais Wines Across The Years & Appellations

Manchester,United Kingdom
6th Nov 2018
Click to view more

Green Awards 2018

Deadline : 19th October 2018

Rioja Masters 2018

Deadline : 26th October 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more