Bono reported to be investing in Irish whiskey distillery

U2 frontman Bono is reported to be investing in a €50m whiskey project in county Kildare which will involve an old mill being converted into a 5,051 square-metre distillery and visitor centre.

Image: Facebook @U2

As reported by The Times, Bono, whose real name is Paul David Hewson, is investing in a whiskey distillery project being led by Irish property investor and business owner Paddy McKillen.

According to a planning application sent to Kildare County Council Planning Office by Jewelfield Ltd on 10 September, McKillen’s project involves “an artisan distillery and visitor centre” measuring 5,051.4 square-metres, of which 2,528 square-metres is existing and 3,523.4 square-metres is new build.

According to the The Times, McKillen is leading the project to develop Ballykelly Mill, near Monasterevin which will see the site transformed into a distillery and visitor centre complete with tasting rooms, exhibition space and a roof garden and viewing area.

Speaking to the paper, he said that his aim was to “revive Monasterevin’s rich heritage in producing the finest whiskey going right back to the 18th century.

“We’re investing €50m into this initial phase, which is the start of a long-term strategy. It fits very well with our existing hospitality businesses and the great global interest in Irish whiskey,” he added.

A distillery by the name of Cassidy’s once operated in the area, while planning permission was given to a smaller distillery operating out of the mill in 2015.

McKillen and son Paddy McKillen Jr own hospitality group Press Up which operates 28 hotels, bars, restaurants, venues and nightclubs in Ireland. Friends and business partners, Bono and McKillen Snr co-own the Clarence Hotel in Dublin.

The Times understands that McKillen is taking control of the project with Bono providing financial support.

If the plans are approved, Bono will join a growing list of celebrities with interests in the alcohol industry including Sir Ian Botham, 50 Cent and Graham Norton.

The Irish whiskey industry sold 9.7 million cases globally in 2017, an increase of 10.6%, according to the Irish Whiskey Association (IWA), with the sector in a “strong position” to surpass its 2020 target of 12m cases.

Read more:


One Response to “Bono reported to be investing in Irish whiskey distillery”

  1. Teresa Smallberger says:

    Bono No Vox whiskey.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Manged On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

Head of Sales

London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

London, UK

Events Sales Manager

Field based - London or surrounding area

Argentina Breaking New Ground Masterclass Series

Edinburgh,United Kingdom
18th Oct 2018


5th Nov 2018

Exploring Beaujolais Wines Across The Years & Appellations

Manchester,United Kingdom
6th Nov 2018
Click to view more

Green Awards 2018

Deadline : 19th October 2018

Rioja Masters 2018

Deadline : 26th October 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more