Trend Spotting: 10 alcohol trends in UK retail to watch in 2018/19

8. Alternative packaging

Consumers are more time-poor and ethically astute than ever, leading some drinks firms to think outside the bottle when packaging their products.

Reversing the downmarket image of tinnies, around a quarter of all beer sold in the UK last year was in a canned format, making it not only recyclable, but also portable, ideal drinking in the park for those whose budgets can’t quite stretch to the pub every week.

“What we’re learning is things need to be appropriate for the consumer,” Dyer says, adding that the canned movement is being driven by millennials. “They want good packaging, points of difference, and a fair price,” he says. Wine, too, is getting a canned makeover in retail. Waitrose launched its own range of canned wine in June in time for festival season, a move the retailer said was inspired by the 10% rise in sales of its 187ml bottles last year.

2 Responses to “Trend Spotting: 10 alcohol trends in UK retail to watch in 2018/19”

  1. Andy says:

    Great to see Fifth Spire get a mention from LICHFIELD, not sure the LITCHFIELD village in Hampshire has much to do with it though?!

  2. Will says:

    Just Crisps & Just Oil another business near lichfield producing 100% uk crisps and rape seed oil. Tasty.

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