Trend Spotting: 10 alcohol trends in UK retail to watch in 2018/19

10. Vermouth

Following the success of rum and gin, the craft cocktails available in UK bars and restaurants are influencing purchases in the off-trade, and both retailers and drinks giants are taking note.

Data from Research & Markets published in June shows that the global vermouth market is estimated to exceed £14 billion by 2021, with Europe, the Middle East and Africa accounting for more than 65% of sales. And when it comes to retailers, established upmarket vendors are seeing rapid growth. Merchant Berry Bros. & Rudd saw 41% growth in sales of the aromatised wine last year.

Tapping into the trend, William Grant & Sons has released a vermouth of its own called ‘Discarded’, a modern, “activist” version of the fortified wine, which marketing director Matt Billinghurst believes is the point of difference the category’s main players will need to focus on in the coming years.

Discarded, he said, “ties into a lot of trends”. It is made by steeping cascara leftover from coffee production in alcohol then blending the infusion into the base of a fortified wine along with other botanicals.

The drinks giant is launching it in the UK on-trade first, but if the ongoing success of premiumisation in retail is anything to go by, an off-trade presence is only a matter of time.

2 Responses to “Trend Spotting: 10 alcohol trends in UK retail to watch in 2018/19”

  1. Andy says:

    Great to see Fifth Spire get a mention from LICHFIELD, not sure the LITCHFIELD village in Hampshire has much to do with it though?!

  2. Will says:

    Just Crisps & Just Oil another business near lichfield producing 100% uk crisps and rape seed oil. Tasty.

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