Trend for washing hair in Champagne hits Instagram

A beauty blogger is encouraging her followers to wash their hair in Champagne, claiming that it helps to “tame frizz” and gives “an extra little vamp of shine” to long locks.

Instagrammer Madina Shrienzada pouring Champagne on her hair

Instagrammer Madina Shrienzada shared a video in which she rinses her hair with a bottle of Champagne – a terrible waste if you ask us – but which she says offered noticeable results.

Filming a step-by-step tutorial for her 290,000 followers, Madina sections off her hair before dousing it with a bottle of Champagne and leaving it to dry, before cutting to a snap of her shiny new do.

Shrienzada is known for her weird and wonderful beauty hacks, and previously claimed that potato peelings could help reduce the appearance of bags under your eyes.

Summarising the hack, Shrienzada gave the trick an “8/10” and described it as “a fun little” activity for a girls’ night.

Some followers bought into the idea, with one responding to the post by asking: “I don’t know champagne in my country… is there is any way except champagne will give me the same result?”

Would Prosecco, for example, result in a more budget bouffant? However others were quick to criticise the stunt, calling her out for encouraging the expensive treatment.

One critic wrote: “Next thing you know you’ll have a video telling girls to pour Coca-Cola in their hair, and these poor girls are going to do it. You really should make yourself better informed if you want to make a difference to women, tell them whats right not what you think might be. This is harmful to other women who don’t know any better.”

While the benefits of Champagne on hairstyling remain, to be fair, scientifically untested, Shrienzada isn’t the first blogger to suggest that alcohol could be a worthwhile beauty aid.

In 2014, Australian supermodel Elle Macpherson told Yours Magazine that she regularly douses her hair beer to “keep it shiny”, a trick passed down from her mum. The old-fashioned hair treatment apparently works by leaving a residue of hops and barley from the beer in hair as it dries giving it a coating which is supposed to give hair more body and weight.

While in 2016, celebrity hair stylist John Blaine launched a new hair care range including a shampoo, conditioner and hydro serum infused with red grape extract, which he said would leave your hair “healthier, softer and richer in colour”.

🍾DIY SHINY 😻HAIR🥂USING CHAMPAGNE 🥂 TO RINSE YOUR HAIR! 🎂Sooo I TESTED THIS THE 👑OTHER DAY TO SEE IF IT WORKS AND HONESTLY IT GAVE MY HAIR AN EXTRA LITTLE VAMP OF SHINE ❤️ & TAMED SOME FRIZZ I’ll give this 8/10. I THINK ITS JUST A FUN LITTLE WAY OF DOING THIS ON A GIRLS NIGHT💄💁🏻‍♀️🙆🏻‍♀️❌DON’T FORGET TO FOLLOW ME FOR MORE TIPS AND TRICKS 🔥🔥🔥 _________ TAG YOUR FRIENDS 🍾🍾🍾🍾 #fcmakeup #ghalichiglam #hudabeauty #makeuptutorialsx0x #wakeupandmakeup #universodamaquiagem_oficial #maquiagemx #ladiesuniverse #makeupfanatic1 #blendthatshit #muscosmeticd #fashionarttut #liveglam #hairmakeupdiary #naturaldermis #slave2beauty #vegasnaylashes #glamorous_nights #style4makeup #vougethreads #makeupcoache #makeupsvid #videosfashions #makeup_clips #fakeupfix #makeupvideoss #makeupgirlz #allmodernmakeup #peachyqueenblog #hudabeauty @hudabeauty @awesomemakeu.p @girlsociety @hairmakeupdiary @allvideosdaily #maryhadalittlelamb @maryhadalittleglam @peachyqueenblog

A post shared by ᎷᎪᎠINᎪ.ᎷINNᎪ.ᏚᎻᎡIᎬNᏃᎪᎠᎪ (@madinashrienzada) on

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

The Global Riesling Masters 2019

Deadline : 20th December 2019

The Global Pinot Noir Masters 2020

Deadline : 31st January 2020

Click to view more

The Global Grenache Masters 2019

View Results

Champagne Masters 2019

View Results

Click to view more

Subscribe today to get each issue of The Drinks Business as soon as it's published, plus all the latest breaking news and access to our library of back issues.

Subscribe Today!

Subscribe to our daily newsletter

Stay up-to-date with the latest news about the international spirits industry every weekday lunchtime (GMT)