Wine shampoo launched by celebrity stylist

Celebrity hair stylist John Blaine has launched a new hair care range including a shampoo, conditioner and hydro serum infused with red grape extract.

Don’t try this at home

Called Vine de la Vie, Blaine claims the products will leave your hair “healthier, softer and richer in colour”.

All of the products have high levels of polyphenols that heal and strengthen hair.

Blaine also claims the polyphenols help prevent hair becoming “oxidised”, meaning blondes stay bright, brunettes stay rich, and brass tones are eliminated.

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The range, which includes Vin d’Or leave-in Elixir and the Or Noir Mask, are sulfite free and contain multiple vitamins and “10 organic healing ingredients”.

Fans of the Vine de la Vie brand include Dita Von Teese and Pamela Anderson. The products cost between $35-50.