Pubs spending thousands on flowers to boost trade

Gone are the days of sticky floors and greasy windows – pub landlords are now spending thousands on flowers to make their façades appealing to Instagrammers.

The Churchill Arms in Kensington splashes out £30K on flowers for its spectacular façade

As reported by The Telegraph, the popularity of the social media app has spurred landlords into spending lavish amounts on prettifying their façade’s with colourful displays that lend themselves to selfies.

Instagram has grown to become an important marketing platform, with pubs, bars and restaurants benefiting from free advertising if ‘grammers snap their sites.

The Mason Arms in Marylebone spends £24k on flowers a year

Topping the list of the big spenders is The Churchill Arms in Kensington, which has long been popular for its blooming marvelous flower festooned frontage.

General manager, James Keogh, revealed to the paper that the west London pub spends a staggering £30,000 a year on its floral displays, which first bloomed all the way back in 1986.

“People see how beautiful the pub flowers are on Facebook and Instagram and make it a priority to come and see us.,” Keogh said.

”There is no doubt that the flowers are good for business. They bring customers into the pub and the photos of them on Instagram highlight our business. It’s a great way of advertising and a positive way of driving sales,” he added.

Much like a menu, the pub’s hanging baskets change with the seasons and most recently commemorated the marriage of Prince Harry and Meghan Markle.

Come Christmas the cosy pub will be lit with fairy lights from no less than 90 Christmas trees. 

The Masons Arms in Marylebone meanwhile, spends around £24,000 a year on flowers and adapts its displays to respond to the latest trends on social media.

“This year with the World Cup our theme was the St George Flag. We spend about £24k a year on flowers, but we definitely make our money back on custom and the pub is becoming a landmark,” manager Alistair Gentleman told The Telegraph.

Outside London, The Hollybush in Hertfordshire employs a Cornish gardener twice a year to tend to its floral front, which bursts with wisteria in spring.

“It costs quite a lot of money, but our wisteria helps to bring in business,” landlady Vanessa Williams revealed.

One Response to “Pubs spending thousands on flowers to boost trade”

  1. Gramgenius says:

    Wow i love this idea.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Managed On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

Head of Sales

London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

London, UK

Events Sales Manager

Field based - London or surrounding area


5th Nov 2018

Exploring Beaujolais Wines Across The Years & Appellations

Manchester,United Kingdom
6th Nov 2018

Pink Rosé Festival

7th Feb 2019
Click to view more

Rioja Masters 2018

Deadline : 26th October 2018

The Global Pinot Noir Masters 2019

Deadline : 1st November 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more