Pubs spending thousands on flowers to boost trade

Gone are the days of sticky floors and greasy windows – pub landlords are now spending thousands on flowers to make their façades appealing to Instagrammers.

The Churchill Arms in Kensington splashes out £30K on flowers for its spectacular façade

As reported by The Telegraph, the popularity of the social media app has spurred landlords into spending lavish amounts on prettifying their façade’s with colourful displays that lend themselves to selfies.

Instagram has grown to become an important marketing platform, with pubs, bars and restaurants benefiting from free advertising if ‘grammers snap their sites.

The Mason Arms in Marylebone spends £24k on flowers a year

Topping the list of the big spenders is The Churchill Arms in Kensington, which has long been popular for its blooming marvelous flower festooned frontage.

General manager, James Keogh, revealed to the paper that the west London pub spends a staggering £30,000 a year on its floral displays, which first bloomed all the way back in 1986.

“People see how beautiful the pub flowers are on Facebook and Instagram and make it a priority to come and see us.,” Keogh said.

”There is no doubt that the flowers are good for business. They bring customers into the pub and the photos of them on Instagram highlight our business. It’s a great way of advertising and a positive way of driving sales,” he added.

Much like a menu, the pub’s hanging baskets change with the seasons and most recently commemorated the marriage of Prince Harry and Meghan Markle.

Come Christmas the cosy pub will be lit with fairy lights from no less than 90 Christmas trees. 

The Masons Arms in Marylebone meanwhile, spends around £24,000 a year on flowers and adapts its displays to respond to the latest trends on social media.

“This year with the World Cup our theme was the St George Flag. We spend about £24k a year on flowers, but we definitely make our money back on custom and the pub is becoming a landmark,” manager Alistair Gentleman told The Telegraph.

Outside London, The Hollybush in Hertfordshire employs a Cornish gardener twice a year to tend to its floral front, which bursts with wisteria in spring.

“It costs quite a lot of money, but our wisteria helps to bring in business,” landlady Vanessa Williams revealed.

One Response to “Pubs spending thousands on flowers to boost trade”

  1. Gramgenius says:

    Wow i love this idea.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales and Marketing Director

New Generation Wines
London, UK

Brand and Marketing Manager

New Generation Wines
London, UK

Sales Account Manager x 2

Berkmann Wine Cellars
London, UK

Business Development Manager / Account Manager

Harviestoun Brewery
Glasgow, UK, Scotland West

Staff Writer

The Drinks Business
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Marketing and Communications Manager

Southern England Wines (UK) Ltd
Petworth, UK

National Account Manager

Berkmann Wine Cellars
London, UK

UK Business Development Manager - South East/ East Anglia

Wine & Spirit Education Trust
London, UK

Wines from Spain Annual Tasting 2019

London,United Kingdom
7th Mar 2019


London,United Kingdom
10th Mar 2019
Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more