Botham’s English fizz will cost £45 a bottle

Having recently launched a range of Australian wines in the UK, Sir Ian Botham has revealed ambitious plans for an English sparkling wine priced at £45 a bottle.

Ian Botham with Geoffrey Dean at Beefy’s Restaurant in the Hilton Ageas Bowl in Southampton

Speaking to the drinks business at Beefy’s Restaurant in the Hilton Ageas Bowl in Southampton on the eve of the fourth Test match between England and India, Botham said:

“I love English sparkling wine and would love to find a partner to work with us. We’re happy to talk to anyone as long as it might fall into the quality of the style we’re looking for.”

Botham’s business partner, former Accolade CEO Paul Schaafsma, who represents Botham’s wines via his distribution company Benchmark Drinks, revealed the pair are aiming for a price point of £45 for the sparkling wine.

Schaafsma expects Berry Bros & Rudd, which has taken 300 six-packs of Botham’s top tier Shiraz from the premium ‘Sir Ian’ label, to sell the bubbly.

“The problem’s not finding the producer, it’s finding the quantity. We need 500 dozen from an English producer who would like to partner with us and fall under the Botham brand,” Schaafsma told db.

“They’ll make the wine and sign off what the cuvée is. One producer was very keen to progress, and we got to the point where we needed 6,000 bottles, but they didn’t have it. They said it would take another two years for them to be able to get the wine,” he added.

Botham’s premium Shiraz was bottled four weeks ago and will be available in the UK this autumn. In Australia, Dan Murphy and Woolworths have taken a slightly smaller allocation, which will reach their stores in October.

A further expansion of Botham’s still wine range is being lined up for next year, with plans to bring in some rosé from Provence as well as some Spanish reds from Rioja, Ribera del Duero and Priorat, as Botham is a big fan of Spanish wine.

“We’re going to Provence next March and will visit some producers we like. There’s three of four we’d like to target with a view to securing wine from next year’s harvest,” Botham revealed.

db first revealed in December last year that Botham was to launch an English sparkling next year as part of a new wine range carrying his name.

Read more

IAN BOTHAM: I HATE THE TERM ‘CELEBRITY WINE’

3 Responses to “Botham’s English fizz will cost £45 a bottle”

  1. Dear Sir Ian,

    Please get in touch…info@simpsonswine.com

    Best wishes,

    Charles Simpson (Co-founder, Simpsons Wine Estate)

  2. Graham Sherwood says:

    Why would anybody producing so called “£45 a bottle quality” wine want to bury themselves under a Botham Brand.
    Yet another English Fizz overpricing charade going on I think!

  3. Peter says:

    This is the problem with a lot of UK celebrity wines – they are by normal everyday standards expensive, we don’t know them, we haven’t had a chance to try them so they are an unknown quantity. I personally would have a bottle of Louis Roederer NV at £32.50 a bottle as I like it & know exactly what to expect. I do not know what the Botham wine is like & unless I am somewhere that I can try a glass I am unlikely to experiment at £40 odd pounds a bottle.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Supply Chain Assistant

Speciality Drinks
London NW10 7SF, UK

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands & Northants

Supply Chain Co-ordinator

Speciality Drinks
London NW10 7SF, UK

Logistics Team Leader

Speciality Drinks
London, UK

Key Account Executive

Berkmann Wine Cellars
London, UK

Assistant Operations Manager

Speciality Drinks
London, UK

London Business Development Manager

Vine Distribution Services
Chelmsford, UK

Off-Trade Account Manager

Justerinis & Brooks
London, UK

Sales Account Manager x 2

Berkmann Wine Cellars
London, UK

Wine Sales Development Manager

Fuller's
London, UK

Vinitaly 2019

Verona,Italy
7th Apr 2019

The Wine & Spirits Show

London,United Kingdom
12th Apr 2019

Vinexpo Bordeaux

Bordeaux,France
13th May 2019
Click to view more

The Global Riesling Masters 2018

View Results

Rioja Masters 2018

View Results

Click to view more