Top 10 inventive designs in wine packaging

Zac Posen Limited Edition Provence Rosé

This year American fashion designer Zac Posen collaborated with Côtes de Provence producer Domaine Sainte-Marie on a limited edition bottle design for its VieVité rosé, taking inspiration for the current trend for tropicana. Posen’s colourful screen-printed leaf motif wraps around the bottle, which is accented with rose gold, with arching palms in ‘millennial pink’ and teal. The skyscraper bottle shape is inspired by the Art Deco Chrysler Building in New York, where Posen grew up.

Produced at organic winey Domaine Sainte-Marie in Côtes de Provence from old vine Grenache, Cinsault, Syrah and Carignan, VieVité is of the leading Provence rosé brands in America. The limited edition Zac Posen VieVité went on sale at select retailers in New York, New Jersey, California, Florida and Washington DC in May.

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