Top 10 inventive designs in wine packaging

Catena Zapata Malbec Argento

Argentina’s Bodega Catena Zapata unveiled a new 360 degree wine design for its Malbec Argentino 2015 earlier this year inspired by the history of its flagship variety and told through four symbolic women, and pays hommage to Malbec and its roots in France and subsequent rise in Argentina. Designed by Stranger & Stranger, with the artwork supplied by Rick Shaefer, the label depicts four female figures that symbolise milestones in the history of the grape.

The first woman, symbolising the birth of Malbec, is Eleanor of Aquitaine. Born in 1137, she was the the Duchess of Aquitaine, Queen consort of France from 1137 to 1152 and later the Queen consort of England from 1154 to 1189. She is depicted on the label as “a strong, Old World presence, lingering at the bridge in Cahors, where Malbec came into its own”. The second woman is an immigrant, symbolising the movement of settlers from Europe to the New World which began in earnest in the 16th century. The third woman symbolises phylloxera, a microscopic insect that decimated European vines in the late 19th century. The final woman, representing the present day, is Adrianna Catena, after which Catena’s famed Adrianna vineyard was named.

In May, the label won the award for Best Design & Packaging in Wine at the Drinks Business Awards 2018. Our judges described the quirky wine label as “iconic” and “its own work of art”.

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