Scratch and sniff rosé launched

Hoping to ride the pink wine wave, a California rosé with a watermelon-scented scratch and sniff label has gone on sale in the US.

Sold by Winc.com for US$15 a bottle, the watermelon dotted label releases the scent of the fruit when scratched, and echoes the aroma of the wine inside.

“The fun starts before you open the bottle. Smelling the fragrant watermelon will make you want to pop it open immediately,” Winc claims.

The 12.5% pink from the 2017 vintage is made from Barbera and has notes of watermelon, honeysuckle, rhubarb, and is described by Winc as a “bright ad juicy” rosé that’s “light-bodied, dry and bursting with watermelon flavour”.

Its name – Cocomero – means watermelon in Italian. The California wine brand has been producing rosé for the last few years, but released its scratch and sniff label with the 2017 vintage.

The grapes are pressed immediately after picking and are then cold fermented in stainless steel. Food pairings include shellfish, sushi, and, of course, watermelon.

Popular in the ‘70s and ‘80s, scratch and sniff technology was created in 1965 by the Minnesota Mining and Manufacturing Company using a process called microencapsulation, which was originally developed for carbonless copy paper.

The desired smell is surrounded by microcapsules that break when gently rubbed and release the aroma, which can be preserved for a long time before the surface is scratched.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands, UK

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

Sales Executive

Wine Source
London, UK

Sales – North East England

Liberty Wines
London, UK

Account Manager

Grape Passions Ltd
Hertfordshire, UK

Account Manager Business Development

Gourvid Limited
London, UK

Key Account Manager

MMI Maldives
Maldives

Pink Rosé Festival

Cannes,France
7th Feb 2019

Wine Paris

Paris,France
11th Feb 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more