Scratch and sniff rosé launched

Hoping to ride the pink wine wave, a California rosé with a watermelon-scented scratch and sniff label has gone on sale in the US.

Sold by Winc.com for US$15 a bottle, the watermelon dotted label releases the scent of the fruit when scratched, and echoes the aroma of the wine inside.

“The fun starts before you open the bottle. Smelling the fragrant watermelon will make you want to pop it open immediately,” Winc claims.

The 12.5% pink from the 2017 vintage is made from Barbera and has notes of watermelon, honeysuckle, rhubarb, and is described by Winc as a “bright ad juicy” rosé that’s “light-bodied, dry and bursting with watermelon flavour”.

Its name – Cocomero – means watermelon in Italian. The California wine brand has been producing rosé for the last few years, but released its scratch and sniff label with the 2017 vintage.

The grapes are pressed immediately after picking and are then cold fermented in stainless steel. Food pairings include shellfish, sushi, and, of course, watermelon.

Popular in the ‘70s and ‘80s, scratch and sniff technology was created in 1965 by the Minnesota Mining and Manufacturing Company using a process called microencapsulation, which was originally developed for carbonless copy paper.

The desired smell is surrounded by microcapsules that break when gently rubbed and release the aroma, which can be preserved for a long time before the surface is scratched.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Regional Sales Manager (London)

Ian Macleod Distillers
London, UK

Wine Trader

Vintage Capital II PLC
London, UK

International Marketing Assistant

iDealwine
Paris, France

Business Development Manager

Matthew Clark
Brighton, UK

Brand Activation Manager UK & Europe

Australian Vintage
London, UK

Sales Account Manager

Matthew Clark
Reading, UK

Brand Activation Executive

Pernod Ricard UK
London, UK

Logistics Administrator

Swig Wines Ltd
London

Customer Service Manager

Jascots Wine Merchants
London, UK

International Bulk Wine & Spirits Show (IBWSS)

California,USA
25th Jul 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

The Wine & Spirits Show

London,United Kingdom
12th Oct 2018
Click to view more

The Global Malbec Masters 2018

Deadline : 1st August 2018

Champagne Masters 2018

Deadline : 1st August 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more