Export markets shine for Rhône Valley

Sales of Rhône Valley wines remained stable last year with export sales proving particularly robust while harvest yields in 2017 were down 18%.

In its annual overview of the region, InterRhône reports that total sales in 2017 amounted to 2.7 million hectolitres, with export volumes rising 7% in volume although the domestic market remained “sluggish”.

The final yield in the difficult 2017 vintage was 2.5m hl, slightly smaller than the 2013 harvest and 18% down on the 3m hl harvested in 2016. Eighty percent of the total production, over 2m hl, was of red, then 13% (335,180hl) of rosé and 7% (163,026hl) of white wine.

Last year the Rhône exported around 128m bottles, a rise of 7% and with an 8% uptick in value too from €458m to €493m.

Looking at exports alone, 62% or over half a million hectolitres went to European markets. The next biggest market accounting for 22% of exports was the US and Asia accounted for 12%.

The biggest single market remains the UK and this is despite a decline in volume over 2016-17 of 3% from 164,668hl to 159,761hl and a decline in value of 4% from €77.5m to €74.1m.

InterRhône explained that sales in large scale retailers had proved sluggish in the UK and was the main reason for the faltering figures but also that the UK was not alone in this regard.

The next biggest market, Belgium, also saw volume and value exports decline 3% and 6% respectively.

Surging upwards however was the US with a volume increase of 19% to 151,474hl and value increase of 21% to €101.8m.

There were also strong gains in Germany (volume up 8% and value 11%) and China (up 50% by volume and 43% by value).

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Senior Sales Executive

Hush Heath Estate
London/ Kent

Staff Writer

The Drinks Business
London, UK

On-Trade Wine Sales Manager

Madeera Wines Ltd.
London, UK

Head of Sales & Marketing

IWSC & Club Oenologique
London

Buyer - Investment Grade Whisky

Dalkeith Brokerage
London, UK

Commercial Analyst

Australian Vintage
Croydon, UK

Supply Chain Assistant (Maternity Cover)

Speciality Drinks
Elixir House, Whitby Avenue, Park Royal, NW10 7SF

National Account Manager : Multiple On Trade Accounts

Speciality Brands
Whitby Avenue, London NW10 7SF, UK

Sales Director – Europe

Jackson Family Wines
Europe (UK, Netherlands, Belgium, Germany, Switzerland)

The Wine Show Chelsea 2019

London,United Kingdom
18th Oct 2019

WSTA Brexit Preparedness Seminar

London,United Kingdom
18th Oct 2019

Wines of Argentina - London

London,United Kingdom
22nd Oct 2019
Click to view more

The Global Malbec Masters 2019

Deadline : 25th October 2019

The Global Sauvignon Blanc Masters 2019

Deadline : 25th October 2019

Click to view more

The Global Cider Masters 2019

View Results

The Prosecco Masters 2019

View Results

Click to view more