Bordeaux 2017: Prices lower than predicted

With the Bordeaux 2017 primeurs now receding further in the rear view mirror, Liv-ex has announced that the much discussed release prices were actually lower than its members had predicted – not that it helped much.

Prior to each campaign Liv-ex asks its 400 global members what it expects of the campaign in terms of prices and customer demand and so on.

Members are given a ‘shopping basket’ featuring 10 wines from across the Left and Right Banks and asked to predict the prices for a bottle of each ex-négoce.

On average, merchants predicted that the wines would come to €2,008 overall, an 11.4% discount on the 2016 wines from the same estates.

In fact the basket ended up costing €1,851 in all, a 17% discount on the 2016s and 7.8% lower than the merchants had predicted.

Some 77% of merchants overestimated how much the vintage was going to cost with only Pavie in fact costing more than expected (by over 5%).

La Mission Haut-Brion was the biggest surprise. The average price most merchants expected it to be released at was €283 per bottle but in fact it was 15% lower at €240.

Considering that this recent campaign has universally been branded the most disappointing since the 2013s, there is not much reason to celebrate.

One can only imagine how badly things might have gone had the wines been as expensive as many merchants predicted.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Wine Trader

Vintage Capital II PLC
London, UK

International Marketing Assistant

iDealwine
Paris, France

Senior Partner Manager - Managed On-Trade

Maverick Drinks
United Kingdom

Brand Activation Executive

Pernod Ricard UK
London, UK

Logistics Administrator

Swig Wines Ltd
London

Customer Service Manager

Jascots Wine Merchants
London, UK

Transport Manager

Jascots Wine Merchants
London, UK

Head of Customer Services

Berkmann Wine Cellars
London, UK

International Logistics Manager

Wine Source
London, UK

PR Manager

Master of Malt
Tonbridge, UK

International Bulk Wine & Spirits Show (IBWSS)

California,USA
25th Jul 2018

Cape Wine 2018

Cape Town,South Africa
12th Sep 2018

The Wine & Spirits Show

London,United Kingdom
12th Oct 2018
Click to view more

The Global Malbec Masters 2018

Deadline : 1st August 2018

Champagne Masters 2018

Deadline : 1st August 2018

Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more