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Moët releases €20k limited-edition Champagne magnums in honour of Roger Federer

Moët and Chandon has released 20 numbered magnums, valued at €19,998 and made from the 1998 vintage, to celebrate the achievements of tennis star and brand ambassador Roger Federer, with 100% of profits going to his charitable foundation.

Twenty-time grand slam title winner Roger Federer is now celebrating as many years in tennis as he has major victories.

In honour of his achievements, Champagne house Moët and Chandon has released 20 magnums, each valued at €19,998, with all profits donated to the Roger Federer Foundation.

Called ‘Greatness since 1998’, each bottle is wrapped in a black leather ribbon in a nod to the grip on a tennis racket. Embossed on the leather is ‘Greatest since 1998’ and Federer’s signature. Underneath the leather, the labels each bear a further, hand-written signature from Federer.

Hot-stamped on the inside of the leather, in gold, is the inscription ‘dreams do come true’ – a reference to Federer’s words last February when he was once again crowned the world’s number one male tennis player. The bottles were designed in conjunction with creative agency Sid Lee Paris.

The wine itself hails from the 1998 vintage, the 65th to be made by the Champagne house, and the same year that Federer launched his professional tennis career.

One bottle, numbered 9, is available through Moët’s online market place Clos19.

Federer, accompanied by his wife Mirka, former coach Stefan Edberg and tennis player Tommy Haas, attended an event in Paris last week to promote ‘Greatness since 1998’.

Commenting on the Clos19 website before the event, Federer said: “I am very pleased that Moët & Chandon has offered to host a celebration for me, my family and my friends. It is a generous gesture that I appreciate, and I look forward to sharing this very special moment with everyone who has helped make this milestone possible, my team, my family, and my fans. Moët & Chandon has supported me as a sponsor for the past six years. It has been a great relationship and their support has been very meaningful to me and my family.

“What makes this event even more special is that Moët & Chandon has dedicated a new limited edition champagne bottle to mark my 20-year career milestone. It is a bottle wrapped in a black leather band like the tennis wrap on my rackets. It is called “Greatness since 1998,” after the year I joined the professional circuit. So it has a real tennis connection and means a lot to me! I have signed the label and my embossed signature also figures on the leather wrap. I love the strong, elegant design. Plus, the Grand Vintage Collection 1998 wine in the bottle is an amazing champagne. But beyond the personal pride I get from this event and the beautiful bottle, I am thrilled that Moët & Chandon has generously committed to donating all profits from the sale of the limited edition bottles to the Roger Federer Foundation”.

Federer founded his eponymous foundation in 2003 with the aim of bringing education to underprivileged children in Botswana, Malawi, Namibia, South Africa, Zambia and Zimbabwe as well as his motherland, Switzerland.

This year, the foundation set itself the goal of bringing education to one million underprivileged children, and as such, Moët will be donating all profits to help it achieve its goal.

Federer has been working with Moët and Chandon as a brand ambassador since 2012.

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