Lanson signs on with Chestertons for fourth year

Champagne Lanson’s “The Perfect Start to… Summer 2018” campaign will begin with its exclusive sponsorship of Chestertons Polo in the Park in June – marking the fourth year that the house has sponsored the event.

This year, Lanson will pitch up at the polo in June, with branded bars offering its range of Black Label Champagne, Extra Age Brut NV, Rose Label and White Label – typically served with a zest of an orange or lemon, a slice of strawberry, or a sprig of fresh mint. The range will include Lanson’s regular 75ml bottles as well as magnums and methusalem formats of selected cuvées.

Lanson also plans to introduce a “Win a Magnum a Day” competition as part of its #ThePerfectStart campaign for visitors attending the event. Lanson will continue its partnership with La Martina – manufacturers of of hi-tech polo products and clothing – with its limited edition ‘Lanson’ branded polo shirts on sale throughout the three-day event.

“As a brand that embodies excellence, innovation and celebrates achievements, Champagne Lanson continues to be proud of its association with Chestertons Polo in the Park,” said Paul Beavis, managing director, UK & International. “Each year, the event has a new dynamic and with London facing the reigning champions, Dubai on the opening day, it is set to be another memorable year.”

“What makes Champagne Lanson’s Summer sporting sponsorship truly successful for us is that we do not believe in chasing events to sponsor for the sake of it, we believe in working with the right events that chime with Lanson’s ethos – where quality and substance work in harmony.”

Chestertons Polo in the Park takes place on June 8th until June 10th at Hurlingham Park in Fulham.

Played under simplified rules that create a “faster and action-packed game”, the event is billed as the ideal introduction to polo for those new to the sport. Over three days, six teams representing cities from all over the globe will battle to be crowned the victors of Chestertons Polo in the Park 2018.

For further information visit: www.polointheparklondon.com #polointhepark.