Justerini & Brooks takes back J&B Rare distribution

UK fine wine merchant Justerini & Brooks has announced it is to take back the UK distribution of its J&B ‘Rare’ Scotch whisky after a 21-year gap.

Promoted as the merchant’s whisky following its creation in the early 1930s (Justerini & Brooks had worked with whisky since the 1880s), by 1997 J&B Rare was the second biggest selling whisky in the world with sales equivalent to six million cases a year – helped along by its popularity among influential drinkers such as Frank Sinatra, Sammy Davis Jr and Dean Martin (‘The Rat Pack’).

It was in 1997 that Justerini & Brooks, part of International Distillers & Vintners since 1962, became part of Diageo through the United Distillers & Vintners subsidiary. The whisky has been distributed by Diageo ever since.

Distribution of the whisky in the UK through Justerini & Brooks begins with immediate effect today (1 May), with the old house label rejoining the other wines and spirits in the merchant’s portfolio.

Its ‘heart malts’ remain: Knockando, Auchroisk, Strathmill and Glen Spey remain unchanged.

Chadwick Delaney, managing director of Justerini & Brooks, said: “J&B Rare sits at the heart of Justerini & Brooks. A whisky we created in the 1930s and then built up over the ensuing decades is returning home after a 21-year gap. We are all excited to be bringing this iconic brand to a new generation of customers who can experience a piece of our history.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Executive

Harviestoun Brewery
London, UK

Content Marketing Assistant

Matthew Clark Bibendum
London, UK

Retail Sales & Operations Manager

Davy's Wine Merchants
London, UK

Head Distiller

Little Bird Gin
London, UK

Events Assistant

Speciality Drinks
Park Royal, London, UK

Digital Sales & Marketing Executive

Roberson Wine
London, UK

Brand Marketing Manager

Maverick Drinks
London, UK

PR and Communications Manager

Maverick Drinks
London, UK

Various Sales Roles

Amathus Drinks Plc
Bristol, Cardiff, Cornwall, Devon, Leeds and Birmingham

The City Wine & Spirits Show

London,United Kingdom
12th Oct 2018

IBWSS China

Shanghai,China
5th Nov 2018

IBWSS UK

London,United Kingdom
11th Mar 2019
Click to view more

The Global Malbec Masters 2017

the drinks business is proud to announce the inaugural Global Malbec Masters 2017

The Global Sparkling Masters 2017

the drinks business is thrilled to announce the launch of The Global Sparkling Masters.

Click to view more