How the World Cup 2018 will affect the way we drink

If we lose

(Photo: Chris Steer/iStock)

Perhaps unsurprisingly, brits said they would spend less should England fail to make it into the finals, but what is revealing is how much we plan to drink regardless of the results.

At home, footie fans will still spend around £159 million on beer, wine and spirits while watching at home, putting the total hypothetical spend at £456 million (or 253 million beers).

When it comes to the on-trade, the difference is even smaller. The results show that even if England are knocked out of the second round, spending in pubs and bars will still balloon to £359 million. The difference means that Brits will drink just 32 million fewer pints if there is no home team to support in the finals.



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