How the World Cup 2018 will affect the way we drink
31st May, 2018
by
Edith Hancock
If we’re in the final
(Photo: jcamilobernal/iStock)
Those who stay at home are expected to splash £240m on food and £297m on alcohol if England makes it through the second round, but this will more than double to £1.12bn if they make it through to the final.
People expect to spend £616 million on drinks at home alone, equating to around 342 million beer bottles, or 62 million bottles of wine.
Meanwhile, pubs will also receive a windfall which is desperately needed to combat the slow decline of beer sales year-round. The on-trade could make £488 million in alcohol purchases should England make it to the final. With the British Beer and Pub Association estimating that the average lager in Britain costs £3.58, this means football fans plan to sink more than 136 million pints in the lead-up to the last match.
Despite the high sum, only a quarter of respondents said they are planning to watch the World Cup in a pub this summer, meaning those that do are planning to have a very good time.