How the World Cup 2018 will affect the way we drink

Group stages

(Photo: Latsalomao/Istock)

Despite the tournament just shaping up, Brits expect to go in hard in the group stages, with people predicted to spend £209 million on alcohol to watch the first round, and spend a further £88 million if England make it through to the second.

Just under two thirds of this will be spent in pubs, bars and cafes, according to the figures, with Brits planning to drink £128 million worth of beer, wine and spirits at their local during the group stages. This is despite the fact that the majority of the public (86%) are planning to watch the tournament from home.

Sheffield residents are the most likely to head to a pub, bar or club for England’s World Cup fixtures, with 43% planning to do so during the group stages.

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