Helix closure lands in UK

A novel twist-off cork closure known as the ‘Helix’ is to be introduced to the UK after a South African producer in Berry Bros & Rudd’s portfolio adopted it for one of its ranges.

Launched at Vinexpo Bordeaux five years ago, the Helix has been adopted by Anthonij Rupert to seal its ‘Protea’ wine range.

The Chardonnay and Sauvignon Blanc are available to buy from BBR both online and in-store, while the Protea Shiraz is currently being poured on board Virgin Atlantic Airways flights until 6 June this year.

Katherine Dart MW, wine buyer at BBR, commented: “While Berry Bros. & Rudd may be the UKs oldest wine & spirits merchant, we are always keen to embrace the latest trends and innovations.

“The ergonomically-designed cork together with threads inside the bottle neck ensure an airtight seal and enable effortless opening with a light twist. The bottle is resealable but unlike the screwcap, you still get the all-important cork-out-the-bottle ‘pop’ and it’s also great for reusing and upcycling for anything from water to olive oil.”

Carlos de Jesus, marketing director at cork producer Amorim, which developed the Helix closure, added; ‘‘Since its launch, the revolutionary Helix system has already proved popular not only across Europe but also in the States. We are delighted that Helix, with its convenient ease-of-opening, and 100% sustainable cork benefits, can now be enjoyed and appreciated by UK consumers too.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Marketing Manager

Amathus Drinks Plc
London, UK

Partner Manager - Manged On-Trade

Maverick Drinks
London, UK

Brand Manager

Hatch Mansfield
Ascot, Berkshire

Head of Sales

IWSC
London, UK

Logistic and Fullfilment - Whisky (and wine) administrator

Stilnovisti Ltd
London, United Kingdom // Dufftown, Keith, United Kingdom

Account Manager

Harviestoun Brewery
Field Based, UK

Buyer - Spain & South America

Enotria&Coe
London, UK

Events Sales Manager

Enotria&Coe
Field based - London or surrounding area

Sales Director Europe

Mirabeau Wine
Europe

Argentina Breaking New Ground Masterclass Series

Edinburgh,United Kingdom
18th Oct 2018

IBWSS China

Shanghai,China
5th Nov 2018

Exploring Beaujolais Wines Across The Years & Appellations

Manchester,United Kingdom
6th Nov 2018
Click to view more

Green Awards 2018

Deadline : 19th October 2018

Rioja Masters 2018

Deadline : 26th October 2018

Click to view more

The Global Sparkling Masters 2018

As with all of the drinks business awards, our judging panel is comprised of Masters of Wine, Master Sommeliers and senior buyers making the competition globally renowned.

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Click to view more