Charcoal wine ‘the future’ says Armit futurologist

Virtual vinification via label-less bottles

“Replacing traditional information labels, brands will produce label-less bottles that smartphones can scan to get detailed information on how, when and where it was made, using QR codes and AR.

“We will also see a greater variety of shapes, sizes and materials that will enable brands to become much more distinctive and give greater stand-out on-shelf.”

One Response to “Charcoal wine ‘the future’ says Armit futurologist”

  1. Wonderful! I agree that we will be drinking more domestic wines: climate change will mean that transport costs will be prohibitive and that there will be more countries capable of producing wine as our classic regions will have to deal with crop diversification. I also see that irrigation will be rendered illegal, not only in Europe as per tradition, but also globally, as freshwater supplies disappear. Dry farming legislation will be the norm everywhere, not just Europe, which will create a level playing field and will mean fewer wines, but better wines and healthier soils.

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