10 of the best jobs in drinks and how to get them

Wine PR

Job title: Chrissy Dorner, account director at R&R Teamwork 

What route did you take to your current role?

I was living in London after university and looking for a job. I didn’t know at the time that you could promote wine for a living so when I got myself a job as an Account Executive at a wine PR agency, I couldn’t believe my luck.  Fast forward ten years and I have worked my way up to Account Director level and am loving it just as much as I did back then.

What’s an average day look like?

There are no average days here but that’s one of the great things about the job. I work on a wide range of clients, all with different needs, which makes the role both challenging and varied but also means that you have to be uber organised, stay on top of what needs doing and also plan ahead.  My day can involve anything from client meetings, putting together proposals, writing press releases and organising events or press trips. It keeps things fresh and interesting.

What’s the best thing about your job?

Nothing quite beats the buzz you get when your hard work has paid off and you’ve secured some amazing results for your clients.  But equally, the wine industry attracts so many passionate people, from across all walks of life and one of the best things about wine PR is that you have the chance to meet and work with a wide range of them. Passion and enthusiasm are very infectious!

And the worst?

PR isn’t always understood particularly well and sometimes it’s easy to underestimate how much time and effort goes into achieving the desired results.  Luckily, this doesn’t happen often!

What’s your best piece of advice to someone looking to land a job in your field?

If you want to work in wine PR, it certainly helps if you love wine… (are there people out there that don’t?).  But you also need to be driven and organised, diplomatic and a problem solver. Being an intern or gaining some work experience in a company can be a great place to start as it will give you a flavour for the job.

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