10 of the best jobs in drinks and how to get them

Brand manager

Name: Peter English, senior brand manager premium (Penfolds), Treasury Wine Estates

What route did you take to your current role?

I came from a consumer PR agency background. I worked on a number of accounts from frozen food to Vaseline, and Girl Guides to power tools, but I always had a passion working with alcohol clients and I learnt a lot working on Diageo campaigns. I was lucky to join the business as a PR & Events Manager just as Treasury Wine Estates devolved from Foster’s and it has been an amazing journey ever since.

What’s an average day look like?

Working in marketing you’re at the centre of the business so you might be liaising with either one, or all of, Sales, Commercial Finance, Supply & Customer Services, Agencies & Brand Partners on any day. You can’t execute any of your marketing campaigns without their support.

What’s the best thing about your job?

Working with the Penfolds wines and learning from Peter Gago is obviously a huge honour but I also love the variety. Last week I was speaking to press in Paris about Penfolds and this week I’m at an NME gig sharing 19 Crimes from a tumbler. Obviously very different target audiences!

And the worst?

Working for a global new world wine company requires evening and early morning calls in order to connect with colleagues in various time zones. But saying that I’ve made great friends around the world… so it’s all worth it.

What’s your best piece of advice to someone looking to land a job in your field?

Don’t assume an in depth knowledge of wine is the key requirement. We need to find ways to tell stories and build emotional connections so welcome people from all backgrounds.

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