Wild Card Brewery lands national deal with Tesco

Walthamstow craft brewery Wild Card has secured a listing for three of its beers in UK supermarket Tesco as it seeks investment and doubles production to meet demand.

Wild Card has announced that three of its beers – Queen of Diamonds IPA, King of Hearts Blonde and Jack of Clubs Ruby Ale – will be hitting the shelves of 214 Tesco stores nationwide this month.

In order to meet the increased demand, the craft brewer has doubled its production and is now brewing beer seven days a week. In addition, it is seeking investment to increase its fermentation capacity, employ several more brewers and bring more packaging in house, according to founder and director, William Harris.

Speaking to db, he said: “Our current brewery site has plenty of room for us to grow into. We are keeping our options open and are looking for the right investor, and we certainly would consider crowdfunding again”.

Wild Card currently employs around 20 people, half of which are part-time. Last year, it launched a crowdfunding campaign, raising £300,000 in just one week.

Its beers are also stocked in Claridges, Harvey Nichols and the Shard’s Oblix restaurant as well as in its two tap bars.

“This is a big step for us, a huge opportunity to grow the business and we are really excited to get our beers out there to a wider audience to enjoy,” said Harris.

“Wild Card’s growth has meant we can brew some fantastic beers, working with really interesting ingredients. We are constantly experimenting; collaborating with local producers, foragers and other brewers to make some truly great beer. This year we are starting a barrel ageing programme,” added head brewer, Jaega Wise.

The first products of the programme will be 12 wine casks filled with a Saison, with the barrels provided by Speyside Cooperage. Harris says that they’re also looking into producing an Imperial Stout too.

Wise, who was elected a director of The Society of Independent Brewers (SIBA) South East regional brand, has been a staunch campaigner against sexism in the beer industry, calling on organisations such as CAMRA to ban sexist imagery from their competitions. At its AGM last week, CAMRA stated that new diversity and equality measures would now be implemented. 

Wise also joined the team on series two of The Wine Show, alongside Jancis Robinson MW, Joe Fattorini, Amelia Singer, Matthew Goode, James Purefoy, Matthew Rhys and Stéphane Reynaud.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

Subscribe to our newsletters

Sales Advisor

The Whisky Exchange
London, UK

Customer Services Administrator

Speciality Drinks
London, UK

Trading Administrative Assistant

Vin-Exchange Ltd
London, UK

Events Sales Executive

The Drinks Business Hong Kong
Hong Kong

On-Trade Regional Sales Manager

Anthony Byrne Fine Wines
West Midlands, UK

Sales Executive

Wine Source
London, UK

Sales – North East England

Liberty Wines
London, UK

Account Manager

Grape Passions Ltd
Hertfordshire, UK

Account Manager Business Development

Gourvid Limited
London, UK

Pink Rosé Festival

7th Feb 2019

Wine Paris

11th Feb 2019
Click to view more

The Global Fortified Masters 2018

Deadline : 25th January 2019

The Global Pinot Noir Masters 2019

Deadline : 1st February 2019

Click to view more

Rioja Masters 2018

View Results

The Global Beer Competition

View Results

Click to view more