The week in pictures

This week, in Hi-Res Photos of Celebrities Holding Spirits, actor Matthew McConaughey has took his role as creative director at Wild Turkey a step further on Wednesday, announcing the launch of his own signature bourbon — Longbranch — made under the guidance of master distiller Eddie Russell.

The star, whose showreel runs the gamut of genres from Dazed and Confused to Wolf of Wall Street to Magic Mike, is the latest in a string of celebrities to reach for the bottle to make a quick buck. Back in February, Ryan Reynolds bought a significant stake in the US-based Aviation Gin, becoming its new owner and creative director, calling it the “best damn gin on the planet” (well you would, wouldn’t you).

And further down the fame ranks, just last week several of the founding members of British reggae group UB40 released the latest 2015 vintage of their ‘Red Red Wine’, named after their eponymous 1983 hit single.

McConauhey is a staunch whiskey advocate, playing an active role in helping to develop Wild Turkey’s marketing. You can watch his latest advert below.

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Sales Operations Manager (On Trade)

Berkmann Wine Cellars
London, UK

Wine Sales Executive

Anthony Byrne Fine Wines
Midlands and Northamptonshire

Business Development Executive - London

Jascots Wine Merchants
London, UK

Managing Editor

The Drinks Business Hong Kong
Hong Kong

Events Marketing Coordinator

Speciality Drinks
London, UK

London Business Development Manager

Vine Distribution Services
London, UK

Marketing Assistant

Harviestoun Brewery
London, UK

Logistics and Forecasting Manager

WADDESDON WINE
Aylesbury, Buckinghamshire, UK

Brand Communication Executive

Bibendum
Regent's Park Road, London NW1 8UR, UK

Canterbury Wine Festival

Canterbury,United Kingdom
22nd Jun 2019

Fruit Focus 2019

East Malling,United Kingdom
17th Jul 2019

International Bulk Wine and Spirits Show

San Francisco,USA
23rd Jul 2019
Click to view more

The Global Riesling Masters 2018

View Results

Global Chardonnay Masters 2018

View Results

Click to view more