The week in pictures

This week, in Hi-Res Photos of Celebrities Holding Spirits, actor Matthew McConaughey has took his role as creative director at Wild Turkey a step further on Wednesday, announcing the launch of his own signature bourbon — Longbranch — made under the guidance of master distiller Eddie Russell.

The star, whose showreel runs the gamut of genres from Dazed and Confused to Wolf of Wall Street to Magic Mike, is the latest in a string of celebrities to reach for the bottle to make a quick buck. Back in February, Ryan Reynolds bought a significant stake in the US-based Aviation Gin, becoming its new owner and creative director, calling it the “best damn gin on the planet” (well you would, wouldn’t you).

And further down the fame ranks, just last week several of the founding members of British reggae group UB40 released the latest 2015 vintage of their ‘Red Red Wine’, named after their eponymous 1983 hit single.

McConauhey is a staunch whiskey advocate, playing an active role in helping to develop Wild Turkey’s marketing. You can watch his latest advert below.

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