The eight types of UK wine drinker revealed

Engaged Explorers

Another dream consumer type for small independent merchants, Engaged Explorers enjoy wine regularly and are keen to expand their wine knowledge any way the can. Wine is a key part of their regular top-up shops, and they often top up online. They’re open to expert recommendations and enjoy new discoveries, but they like to apply their experience to wine and are drawn to New World reds and recognised brands.

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