The eight types of UK wine drinker revealed

Routiners

Wine is a loyal and faithful companion to Routiners, and as regular a part of their lives as their commuter trains. Despite having a broad repertoire, they don’t put wine on a pedestal and indulge in it most days, but their spend per bottle is the lowest after Economisers and, like them, they buy on trust. You’ll spot them buying wine in their regular top-up shops at the supermarket and discount retailers, or stocking up on Australian, Spanish and Chilean reds online. Routiners are the most evenly split of the eight drinking types with an equal amount of men and women falling into the category.

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