The eight types of UK wine drinker revealed

Economisers

Also making up 18% of the UK’s wine-drinking population, Economisers’ wine buys are largely motivated by price, past experiences and recommendations. Lacking both interest in and knowlesge of wine, they rarely drink more than once a week, and when they do, the like to know that they’re getting their money’s worth from their chosen sips. With 70% of the category being male, you’ll find them with their nose in a bargain bin, weighing up the three-for-two offers in the supermarket, and paying visits to Aldi and Lidl when they need to buy something specific. 

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our newsletters

Sales Manager

The Old Curiosity Distillery
United Kingdom

Marketing Assistant

Berkmann Wine Cellars
London, UK

PR Manager

Master of Malt
London, UK

Sales Manager

Hairy Dog Brewery
Haywards Heath, UK

National Operations Director

Amathus Drinks Plc
London, UK

Brand Development Executive

Manchester Gin
Manchester, UK

Sales Executive – Hush Heath Estate

Hush Heath Estate
London/ Kent

Marketing Manager

Zonin UK
Richmond, UK

Love Wine, Love Chile

London,United Kingdom
25th Sep 2018

Almaviva Masterclass

London,United Kingdom
26th Sep 2018
Click to view more

Champagne Masters 2018

Enter your wines into the Champagne Masters 2018, the only blind competition dedicated to Champagne in the UK.

Cabernet Sauvignon Masters 2018

the drinks business is proud to announce the fifth year of its Global Cabernet Sauvignon Masters

Click to view more