The eight types of UK wine drinker revealed

Economisers

Also making up 18% of the UK’s wine-drinking population, Economisers’ wine buys are largely motivated by price, past experiences and recommendations. Lacking both interest in and knowlesge of wine, they rarely drink more than once a week, and when they do, the like to know that they’re getting their money’s worth from their chosen sips. With 70% of the category being male, you’ll find them with their nose in a bargain bin, weighing up the three-for-two offers in the supermarket, and paying visits to Aldi and Lidl when they need to buy something specific. 

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