The eight types of UK wine drinker revealed

Economisers

Also making up 18% of the UK’s wine-drinking population, Economisers’ wine buys are largely motivated by price, past experiences and recommendations. Lacking both interest in and knowlesge of wine, they rarely drink more than once a week, and when they do, the like to know that they’re getting their money’s worth from their chosen sips. With 70% of the category being male, you’ll find them with their nose in a bargain bin, weighing up the three-for-two offers in the supermarket, and paying visits to Aldi and Lidl when they need to buy something specific. 

Leave a Reply

Your email address will not be published. Required fields are marked *

Please note that comments are subject to our posting guidelines in accordance with the Defamation Act 2013. Posts containing swear words, discrimination, offensive language and libellous or defamatory comments will not be approved.

We encourage debate in the comments section and always welcome feedback, but if you spot something you don't think is right, we ask that you leave an accurate email address so we can get back to you if we need to.

Subscribe to our newsletters

Global Chardonnay Masters 2019

Deadline : 25th November 2019

The Global Riesling Masters 2019

Deadline : 2nd December 2019

Click to view more

Rioja Masters 2019

View Results

The Global Sparkling Masters 2019

View Results

Click to view more